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After launched super-flagship product Cosmos in April 2024, the market response was extremely enthusiastic and made many new customers join our music journey. Although most customers are full of praise for Cosmos and the texture of gold-silver-platinum alloy is irreplaceable, the pricing is indeed not affordable and it sold out quickly, disappointing customers who were still considering it. In addition, the previous regular flagship Mercury has also become history due to high costs, which has injected new impetus into the project to launch a new flagship.

 

In the early stages, we target price of about one thousand US dollars. This is a price that is affordable for most players. There is still room for us to use some high-standard materials. In addition, it needs to assume the positioning of an ordinary flagship, be partially close to the super-flagship Cosmos, not overlapping other existing products and the technology also needs to be updated and iterated. The new regular flagship Violet was born in such an environment.


 

The Allure of a Violet Nebula

 

The Orion Nebula (M42, NGC 1976) is a diffuse nebula within the Milky Way, located in the constellation Orion, near the iconic Orion’s Belt. Positioned at the heart of Orion's Sword, this celestial wonder displays a striking bluish-violet hue, primarily derived from the O-type stellar spectrum radiating from its core.

 

However, with Cosmos already embracing the nebula's blue tones for its design inspiration, Violet, as the celestial successor, takes its cues from the nebula’s richer, reddish-purple hues. This carefully chosen color palette forms the creative foundation for Violet, a testament to its heritage and evolution.

 

 

Excellent touch feeling and continuously evolving appearance

While Cosmos was designed to evoke the vastness of interstellar space from a grand observational perspective, Violet takes inspiration from the delicate, translucent hues of deep reddish-purple nebulae. This shift in focus led to new advancements in its visual presentation.

The color palette for Violet has undergone meticulous adjustments, achieving a striking yet sophisticated balance. The finish incorporates fine silver powder and violet-blue iridescent pigments, creating a transparent effect with a subtle metallic undertone. This gives the design a sense of depth and progression—bold yet undeniably elegant.

To ensure an exceptional tactile experience and long-lasting

durability, Violet continues to utilize a custom SoftFlex PVC outer sheath, specially made in the USA. This material offers an unparalleled sense of quality and resilience, far surpassing that of conventional PVC.

Its carefully engineered thinness and optimal cable thickness not only provide flexibility but also deliver a certain level of shock absorption, ensuring both comfort and robustness in daily use.

 

 

Multi-diameter wire technology and S-Z Multi Structure Litz - Type 2 Coaxial with Spiral Shielding 

S-Z Multi Structure Litz - Type 2 Coaxial with Spiral Shielding

Violet employs an advanced Litz structure in its core to minimize skin effect and proximity effect. Unlike traditional Litz Type 2 cables, Violet features a higher number of bundles woven in a counter-twisting (S-Z) configuration. This design incorporates a central core for additional support, creating a coaxial structure. The intricate counter-twisted arrangement significantly enhances micro-detail retrieval, bass response, and dynamic range.

 

Multi-Diameter Wire Technology
The central core leverages innovative multi-diameter wire technology, an advanced tuning concept. This approach capitalizes on the natural distribution of high and low frequencies across different conductor surfaces. By combining wires of varying diameters and materials, the cable precisely controls transmission timing and sound characteristics, achieving a refined and balanced audio signature.

 

Single-Layer Spiral Independent Shielding
For shielding, Violet continues to push boundaries with a single-layer spiral shielding structure. This independent shielding layer minimizes external interference to ensure signal purity. Each of the four Litz bundles is individually wrapped in a specialized foam material sourced from Japan. This is then enveloped by a 5N silver-plated LC-OFC shielding layer made in Taiwan, which connects to the ground pin of the 4.4mm plug for active shielding. This meticulous design results in extraordinary transparency and clarity in sound.


 

Pragmatic Elegance in Packaging Design

 

We continue to embrace the highly praised minimalist packaging paired with a premium storage case, achieving a balance between luxury and practicality while eliminating unnecessary costs.

The newly included storage case features an upgraded interior design and a fresh color scheme. It also comes with a cable organizer, combining functionality and aesthetics to provide added protection for your cherished earphones.

 

Liberating the Harman Curve

The Harman Curve is a theoretical target sound signature that is said to produce the best sound quality that most listeners will prefer. Developed in 2012 by scientists and Harman International Industries audio engineers Sean Olive and Todd Welti, it analyzes the Harman curve for "possibly the best listening experience" and is intended as a tool for manufacturers to tune headphones to improve their sound. However, the Harman curve is by no means a panacea for tuning. It uses mathematical models to predict most people’s expectations for sound. In other words, it is impossible to use the curve to find the best sound for headphones because every listener There are different preferences. Generally, headphones or speakers on the market that refer to the Harman curve are the result of adjustments by the manufacturer. They may be off-peak and have performance that is completely unrelated to the curve. Some are expected to be suitable for the most. Audience, performance relatively close to the curve.

 

In terms of tuning, Violet is designed for headphones adjusted with the Harman curve. It will have an average improvement full-range frequencies and then release elegant high-frequency and highly penetrating vocals. In addition to headphones in general configuration, it is also suitable for bone conduction headphones and modern DAP tuning, providing unforgettable sound performance.


 

Specifications:

 

Violet

Core Thickness: 26.7 AWG (Main Core) , 22.3 AWG (With Shield)

Diameter: 1.8 mm

Weaving Method: Four-Strand

Core Structure: S-Z Multi-Structure Litz - Type 2 Coaxial with Spiral Shielding

Core Material: 5N OCC Silver + Silver Gold Platinum OCC Alloy + Gold Plated Over 4N Pure Silver

Shielding Material: Silver-Plated 5N LC-OFC

Outer Sheath: Customized American SoftFlex PVC

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